The Prime Performance Sprint · Founding Cohort
The Applied Research Cohort
Get direction before speed.
Six weeks to trade directionless speed for momentum that compounds. For solo CEOs who are working hard and still spinning their wheels.
- First session
- Wed, Nov 4
- Live
- Wednesdays, 6pm ET
- Seats
- 20 founding seats
Sound familiar?
You're not short on effort.
Most of the owners I talk to aren't. They're good at what they do, they're working hard, and they're still spinning their wheels.
Words owners used in our 53 research conversations
- “Spinning your wheels”
- “Stuck”
- “Survival mode”
- “On my heels”
- “Go mode”
- “White-knuckling it”
- “Throwing noodles at the wall”
- “Working in the business instead of on it”
- “Returning a serve without a plan”
What it looks like
- The day runs you instead of the other way around.
- You spend it reacting to whatever lands first.
- You have ten priorities and no clear first one.
- Too much of the business still runs through you.
- The wins don't stack. Next quarter looks a lot like this one.
What it costs
You end most days drained and no closer than you started.
You can feel how capable you are, which makes being stuck harder to sit with.
And the time and energy it eats come out of everything else, including the people who matter most.
Here's the truth
It isn't a work ethic problem.It's a direction problem.
You're moving as fast as you can in a direction you never chose. More speed won't fix that. Direction will.
The fix
Get direction before speed.
I spent years moving as fast as I could, sure that speed was the same thing as progress. It wasn't. The fix was never to do more. It was to get direction first and let momentum compound from there.
Six weeks to trade the spinning for a clear direction you can feel, and days that move you forward instead of running you.
What you're building toward
Fewer reactive hours
More of your week goes to the work that grows the business, and less to whatever lands first.
One clear top priority
Instead of ten competing ones, so you know what matters this week.
Energy on purpose
A plan that fits the season you're in, so there's something left for the people who matter.
Less runs through you
Systems and defaults that carry the load your willpower used to.
Easier to find
The clarity and consistency that make it easier for the right clients to find you.
Your own before and after
Your numbers at the start and at the end, measured the same way, so you're not guessing about what changed.
Clarity.Momentum.Freedom.
What getting direction first gives back.
How it works
Six weeks. One principle at a time.
One onboarding call, six live group sessions, and one exit call. Each week you learn one principle, build its playbook in the live exercise, and leave with one thing to put to work before the next session.
Oct 19 to Nov 3
Onboarding call
One on one, 60 minutes. We set your baseline, frame the one goal we'll measure against, and line up your six weeks.
Nov 4 to Dec 16
Six live sessions
Wednesdays at 6pm Eastern, one principle each. Thanksgiving week off. Sessions are recorded, so you can catch up in your Hub.
After Week 6
Exit call
One on one. The same measure as your baseline, so we see what actually changed.
Every week
- 1
Learn it live
Wednesday at 6pm Eastern. One principle, taught plainly, with real examples.
- 2
Build it in the room
You build that principle's playbook in the live exercise, while the ideas are fresh.
- 3
Leave with your challenge
One specific thing to put to work before the next session.
- 4
Track it
Track what matters on your scorecard in the ARC Hub, right from your phone.
- 5
Get unstuck
Office hours Monday, Wednesday and Friday at 12:30pm Eastern.
Then the next Wednesday, the next principle builds on it. Six weeks later, they work as one system.
Can't make it live?
Watch the recording in your Hub and bring your questions to office hours. Life happens. We're looking for real participation, not perfect attendance.
The time it takes
The 60-minute live session each Wednesday, plus about an hour a week to put it to work. That's it.
The Prime Performance Process
Six principles. Six playbooks.
Taught in order, one a week, and every playbook is yours to keep. Together they move you from reacting to directed, built around three outcomes: look good, feel good, and do great things.
Look Good
Resilience
What you build so things hurt less. The buffer between a hard day and a bad week.
You leave with
A clear read on the pressure you're carrying, the changes that matter most, and an ally and a weekly scorecard to keep you honest.
Intentionality
Being deliberate about what you put in and what you protect. Food and sleep on one side, what you read, watch and scroll on the other.
You leave with
An energy plan that fits the season you're in, and the inputs you'll protect or cut.
Feel Good
Clarity
Seeing your situation as it actually is. Not as you fear it, not as you'd prefer it.
You leave with
Your core values in your own words, your goals and what reaching them does for you, and a clear picture of who you're becoming.
Efficiency
The defaults running your day, set up so your routines do the heavy lifting instead of your willpower.
You leave with
What to hand off, automate or cut, so less of the business runs through you.
Week of Nov 25: Thanksgiving week off. Rest up and keep using what you've built.
Do Great Things
Influence
Who you grow with, and who you lift. Nobody outgrows their environment by accident.
You leave with
A map of the people in your corner, where the gaps are, and your next move with one relationship that matters.
Opportunity
A bias toward shipping. Prep enough to move, then move before you feel ready.
You leave with
Your uniqueness in plain words, a sharper picture of who you serve, and a steady rhythm of real conversations.
What's included
Everything in the founding cohort
Coaching you do, not a course you watch. Here's what you get over the six weeks.
A 1:1 onboarding call
Sixty minutes, one on one. Your baseline, the one goal we'll measure, and your plan for the six weeks.
Six live group sessions
Sixty minutes each, Wednesdays at 6pm Eastern, one principle per session, recorded.
Six playbooks you keep
Built in the live exercise, yours to use in your business for as long as you like.
Your weekly scorecard
Track what matters in your Hub, week by week, right from your phone.
Office hours
Monday, Wednesday and Friday at 12:30pm Eastern, for when you get stuck.
A midpoint check-in
Five minutes in your Hub after Week 3, so we can adjust while the cohort is running.
A 1:1 exit call
The same measure as your baseline. We re-score your goal and talk through what changed.
Your before and after
Your numbers are yours. You see your baseline and your exit results either way.
A small room
Twenty founding seats, so the room stays small and hands-on.
The ARC Hub, on your phone
Everything lives in one place, one tap away: this week's session and join link, the recordings and decks once they're posted, your playbooks, your scorecard and your check-ins.
- Session links
- Recordings
- Decks
- Playbooks
- Scorecard
What's shared in the group stays in the group. Lessons can leave the room. Someone else's story can't.
Applied research
Why it's called applied research
This is the founding cohort, and it's built to be studied. We're measuring what the Prime Performance Process actually changes for owners like you, in real businesses and real lives. That gives you two jobs.
Job 1
Be a participant
Use it on yourself first. Be honest about where you are, do the exercises, test the strategies, and notice what changes. The more seriously you take it, the more useful it gets.
Job 2
Be a research partner
Pay attention to the experience itself. Tell us what works, what doesn't, and what cracked something open. Your honest feedback shapes the Sprint for everyone who comes after you.
What we measure, and when
- 01
Baseline, on your onboarding call
We take the Prime Performance measure together, live (you rate yourself), add a few real numbers from your business and life, and set the one goal we'll score.
- 02
Midpoint, after Week 3
A five-minute check-in in your Hub: what's working, what isn't, what's confusing. It lets us adjust while the cohort is running.
- 03
Exit, on your exit call
The same measure, taken the same way, so your before and after are real, not remembered. Then we re-score your goal.
Your numbers are yours. You see your baseline and your exit results either way.
Your story, your call
Separately from enrolling, you choose whether your before and after can be shared as a case study. It's voluntary, it changes nothing about your Sprint or your price, and you can change your choice going forward at any time.
With your name
Your first name, business name, results, quotes and story.
Anonymized
Your results and story, with nothing that identifies you or your business.
Internal onlyDefault
Used only to measure and improve the program.
Is this for you?
Built for skill-built solo CEOs
Coaches, consultants, creatives, service providers and practitioners who are excellent at the craft and are now building the business around it. Some of you are still doing it around a day job.
It's a fit if
- You're good at what you do, and the business around it feels harder than it should.
- You're working hard and still spinning your wheels.
- You know outside accountability works for you.
- You'd rather see honest numbers than hear a pep talk.
- You can give it the live session plus about an hour a week, for six weeks.
It's not a fit if
- You want someone to do it for you. We bring the frameworks, the coaching and the accountability. You run the plays.
- You want a marketing course. This works on how you operate, not on your funnel.
- You can't make room for the work between sessions right now.
- You need medical, mental health or financial advice. This is performance coaching.
The deal, both ways
What we ask of you
- Attend the onboarding call, the six sessions and the exit call, or watch the recording when you can't make it live.
- Do the weekly exercise and build your playbooks.
- Take the baseline, the midpoint check-in and the exit measure.
- Give honest, specific feedback, and tell us when you're stuck.
- Keep what others share in the group, in the group.
What you can expect from us
- Sessions that start on time and respect your time.
- Practical tools over theory.
- Clear explanations, and straight answers when you ask.
- Challenge when it helps, and support when it helps.
- A reply to every email. I read every one.
- Curiosity over ego
- Implementation over information
- Progress over perfection
- Honesty over performance
Your coach
Rob Tracz
Founder, TAPS – Coaching
Rob is a personal performance strategist for skill-built solo CEOs. He built the Prime Performance Process from years of coaching high performers and 53 research conversations with owner-operators.
His focus is the person running the business, not the business plan. Everything in the Sprint comes back to one idea: get direction before speed.
- Education
- MS in Exercise Science
- Credential
- CSCS, Certified Strength and Conditioning Specialist
- Stage
- TEDxStamford speaker on Speed Without Direction
- Podcast
- Host of Surviving the Side Hustle
- Research
- 53 conversations with owner-operators
Why I do this
I can't get back the years I lost to directionless speed. But I do get to help other people see it sooner, while there's still time to turn. That's the whole reason this cohort exists.
This isn't a course you watch. It's coaching you do, and research we do together.
Rob
Rob Tracz · Founder, TAPS – Coaching
The founding rate
Your investment
Founding rate
$300
The full six-week Sprint
Paid once, at enrollment.
Standard price after this cohort: $1,000.
You're not paying less for less. You're paying less for helping prove it.
The founding rate reflects that this cohort is our applied research group. You get the full Sprint, and your honest experience helps shape it.
Put it in perspective. Set $300 against what another year of spinning actually costs: revenue that never grew, energy burned on the wrong things, and time you don't get back.
Key dates
Now
Walkthrough
15 minutes to see if it fits.
Oct 19 to Nov 3
Onboarding
Your 1:1 call: baseline, goal, plan.
Nov 4 to Dec 16
Six sessions
Wednesdays, 6pm Eastern. Thanksgiving week off.
After Week 6
Exit call
Your 1:1 call: same measure, what changed.
The fine print, in plain words
- Changed your mind? Full refund any time before your onboarding call. After that call, the Sprint is non-refundable.
- It's a one-time purchase. Nothing renews, and nothing is charged beyond the Sprint without your clear agreement.
- Your playbooks are yours to keep and use in your business for as long as you like.
- This is performance coaching. It isn't medical, mental health, financial, legal or tax advice.
- What you get out of it depends on your situation and your participation. No specific result is guaranteed.
- The Sprint Enrollment Agreement has the full terms, and you read it before you pay.
Straight answers
Questions owners ask
The holidays are brutal. Why run it now?
That's the point. What you're up against doesn't take December off. If this holds through the most reactive stretch of the year, it holds anytime. And Thanksgiving week is off.
Will it actually work for me?
You'll see your baseline and your exit numbers, so we'll both know. I won't promise you a result. If the numbers don't move, you still keep every playbook you built.
Is this just another course?
No. It's coaching. You do the work each week and leave with playbooks you built, not videos you watched.
Is this business coaching?
No. It's performance coaching for the person running the business: your energy, your priorities, your systems and your relationships. The business runs on those.
What if I miss a session?
Watch the recording in your Hub and bring your questions to office hours. We're looking for real participation, not perfect attendance.
How much time does it take?
The 60-minute live session each Wednesday at 6pm Eastern, plus about an hour a week to put it to work.
Who else will be in the room?
Up to 20 solo CEOs and owner-operators working through the same six weeks. What's shared in the group stays in the group.
Will my story be shared?
Only if you say so. You choose: with your name, anonymized, or internal only. The default is internal only, and you can change your choice going forward at any time.
What happens after the six weeks?
You keep your playbooks and your numbers. If you want support to keep going, ongoing coaching is a separate choice. Nothing renews on its own.
What if I sign up and change my mind?
You get a full refund any time before your onboarding call. After that call, the Sprint is non-refundable.
Still have a question?
Ask me directly. I read and answer every email.
Your next step
Book your 15-minute walkthrough
Fifteen minutes with me: the vision, whether it fits what you're working on, and what it asks of you. If the founding cohort is a fit, I'll say so. If it isn't, I'll tell you that too.
Pick a time that works for you. Join on Zoom or by phone. Questions first? Email rob@robtracz.com.
- 1
Walkthrough
Fifteen minutes to see if it fits what you're working on.
- 2
Enroll
One link: read and sign the agreement, pay the $300, and choose how your story can be used.
- 3
Onboard
Book your 1:1 onboarding call, put the ARC Hub on your phone, and save the Wednesdays.