He Built a Movement From the Streets With a Damaged Brain

So here is something I want you to sit with for a second. Most of us wait until we feel ready. We wait until we have a little more money, a little more stability, a cleaner offer, a better website. We tell ourselves we will show up fully once the conditions are right. And meanwhile, the thing we are supposed to be building just sits there.

Anthony Cutno did not have that option.

I got to sit down with Anthony in the full episode, and I will be honest, his story stopped me in my tracks. He is a Marine veteran, a speaker, a publisher, a branding coach, and the founder of Divine Warriors Dimension, a growing ecosystem built around identity, accountability, and leadership for veterans, men, and purpose-driven entrepreneurs. And he built all of it while homeless, while managing a seizure disorder, while operating with a physically damaged brain.

He told me straight up: speaking is literally the only thing he can do. He cannot handle sustained stress. He cannot stand for long periods. He does not sleep well. The seizures hit him mid-conversation sometimes, and nobody watching would even know. So he built a business around the one thing that was available to him, delivering a message from a chair, from home, from wherever he was.

That is not a lifestyle preference. That is radical clarity.

Clarity does not require comfort

One of the six principles inside the Prime Performance Process is Clarity, and I think a lot of people misunderstand what that actually means in practice. They picture clarity as this clean, calm moment where everything makes sense and the path forward is obvious. But Anthony's story shows you a different version of it.

Clarity is what remains when everything else gets stripped away.

He was outside his father's house, broke, talking to God, venting about everything that was wrong, when his phone rang. His sergeant major was on the other end, and that call led to a speaking event Anthony showed up to alone, not knowing anyone, with no intention of getting on stage. He ended up on a panel anyway. Whatever he said landed. And from that night forward, the business started building itself around him.

He did not architect it. He just kept showing up as exactly who he is, and the roles found him. Publishing, speaker coaching, branding, community building. Each one came because someone said, "Can you help me with this?" and Anthony said yes.

Authentic pricing is a signal, not a flaw

Anthony told me something about pricing that I think a lot of coaches and service providers need to hear. He is uncomfortable charging high-ticket prices, and he has been told by plenty of people that this is a mindset problem he needs to fix. He disagrees.

His discomfort is not fear. It is honesty. He has been on the other side of that transaction. He has been the person who was homeless, who had almost a million dollars at one point and then zero, and watched people around him stay quiet when he was struggling but showed up fast with words and no action. He has had someone take what might as well have been his last dollar and hand him a pamphlet in return.

So when he looks at the $5,000 to $15,000 programs that dominate the coaching industry right now, he sees the people those programs price out. And that is exactly who he is building for.

His vision for Divine Warriors Dimension is to be the gap filler, to bring together established, like-minded entrepreneurs who are willing to put their resources where their words are and create something affordable for the people who need real help most. Not another tier of upsells. A genuine collective.

Pay attention to what works for you. Anthony has figured out who he serves and why, and his pricing reflects that with total integrity.

What a real mentor actually does

Anthony gave me one of the clearest benchmarks for evaluating a mentor that I have heard in a long time. He said if a mentor does not make it impossible for you not to grow, they are not a mentor. They are collecting clients.

He talks about his own mentor, Jose Escobar, the same way I talk about the coaches and captains who have pushed me forward over the years. The real ones do not just hand you information. They create situations where you have no choice but to show up. They pull you onto stages you were not planning to stand on. They call you and say get on the flight and we will figure it out from there.

That standard matters whether you are looking for a mentor or trying to be one to someone else.

The one thing he wants you to remember

I asked Anthony, at the end of our conversation, what he hopes people remember about him. He did not hesitate.

"That I'm myself all the time, everywhere I go, in front of anybody."

Kings, presidents, strangers, podcast hosts. Same Anthony every time.

That is the real competitive advantage. Not the offer. Not the funnel. Not the framework. The consistency of showing up as exactly who you are, in every room, regardless of the circumstances.

So here is your one next step. If you have been waiting for the right conditions to show up fully, I want you to ask yourself what is the one thing you can actually do right now, with the resources and the circumstances you have today. Because clarity that is waiting on comfort is not really clarity.

If you want to get honest about where you actually are versus where you want to be, take the free 6-Principle assessment at /assess. It will show you which of the Prime Performance principles is your biggest lever right now, so you can stop guessing and start moving.