The Pivot Is Not the Problem. The Network Is.

So here is the advice you have probably heard a hundred times: have a solid plan before you launch, know your channel, and build your network inside that channel well before you need it. And on paper, that sounds exactly right. Jordan Meyer did all of that. He came out of a brutal CEO run at a skincare company, spotted a real gap in the GLP-1 skincare market, and built Addy Health with a clear go-to-market plan aimed squarely at med spas and dermatology offices. The channel made sense. He knew it. And then, about a year in, he walked away from it.

I get into the whole story with Jordan in the full episode, and I want to pull out the part that I think most capable service providers need to hear right now.

The plan was right. The timing was wrong.

Jordan's pivot was not a sign that he had built the wrong thing. The product was solid. The science was real. What changed was his understanding of where patients were actually making decisions. They were not walking into med spas first. They were getting prescribed GLP-1 medications at compounding pharmacies and through telemedicine platforms, and that was the moment of highest intent. So he followed the patient instead of sticking with the plan.

That is a harder call than it sounds. He had no network in pharmacy or telemedicine. He had no playbook. He basically had to build a new web of relationships from scratch while running a one-year-old company with real capital on the line.

So what did he do? He went to conferences. Not just to attend, but to get on stage. Because when you are on stage, you are not a vendor anymore. You are a subject matter expert. And people who see you as a subject matter expert want to come to you. That changes the entire conversation.

Follow-up is where most people leave momentum on the table.

Here is the part that stuck with me most. Jordan said the real unlock was getting to a texting relationship with the people that mattered. Take a photo with them at the conference so they remember you, send a message before the event even ends, and then follow up fast. Not a drip sequence. Not an automated email. A text.

And then, his framing on reciprocity: get to a place of what can we do for each other, not what can you do for me. That is the difference between networking and relationship building. One is a transaction. The other is a foundation.

This is exactly what I think about when I talk about Influence inside the Prime Performance Process. Influence is not about your reach or your following. It is about the depth of the relationships you are actually building and whether the people in your world trust you enough to open doors for you. Jordan's new channel was not unlocked by a great sales deck. It was unlocked by showing up consistently, being generous, and letting the right people make introductions on his behalf.

Segmenting your decisions is a superpower.

One other thing Jordan said that I want you to sit with. He described getting stuck as spending the same energy on a LinkedIn banner as you would on hiring a co-founder. Both feel like decisions. They are not the same decision. He borrowed the Bezos framework of one-way doors versus two-way doors, and for a startup he simplified it further: how much capital does this commit, and how much of my time does it eat? If the answer to both is low, just decide and move. If either answer is high, that one earns more of your attention.

That is not a complicated framework. But most capable service providers I work with are burning serious mental energy on decisions that do not meaningfully affect the trajectory of their business. And while they are doing that, the bigger decisions that do matter are getting made by default, not by design. That is stagnation in disguise. It feels like activity because you are always deciding something. But you are not moving.

The through line Jordan did not expect.

At the end of our conversation I asked Jordan what he wants the through line of his career to say. His answer was simple and I thought it was honest. He wants people to say they would do business with him again. Not that he built the biggest brand or had the most impressive exit. Just that he was straight with people, supportive of their goals, and worth trusting.

That is a high performance standard. And it starts with awareness, paying attention to what actually works for you, following the signal even when it means letting go of the plan, and building the kinds of relationships that hold up when everything else is changing.

If you want to get clearer on where you are actually moving and where you are just staying busy, a good place to start is the free 4-day training over at Prime Performance Training. It walks you through the same awareness-first process I use with every client who comes to me stuck and ready to generate some real momentum.